syd leigh CREATIVE STUDIO

ABOUT

ABOUT ME

// NICE TO MEET YOU //

Hi, I'm Sydney

A natural creative with an operational mindset. Bridging both to build ethical brands.

My work is a combination of strategy, systems, values and design. I help founders, creatives, freelancers and community-centered entrepreneurs design ethical brands and foundations that reflect how they actually want to work and live. Drawing from my background in operations and client experience, I focus on building clarity, setting boundaries, and creating systems that support real life while also showcasing the beauty of brand design. Ethical branding, to me, is about trust, responsibility, and long-term care, not trends or performance.

SUPERPOWERS

// the fun stuff //

MY SUPERPOWERS

I have over a decade of experience with:
- Designing onboarding journeys
- Translating complex systems into humane experiences
- Training adults with different learning styles
- Holding high-stakes relationships with calm authority
- Creating SOPs and workflows that actually get used
- Improving adoption, retention, and trust
- Operating across departments without chaos
Specifically my Life Theme:
Right Angle Cross of Laws (3/50 | 60/56)
My life theme I was born with is about:
- Values
- Rules
- Standards
- Boundaries
- What’s acceptable and what isn’t
- How systems affect people over time
People with this cross are here to:
- Question broken rules
- Create fairer frameworks
- Bring order without rigidity
- Balance freedom with responsibility
Ethical branding and foundations is literally:
“How should this business operate so it doesn’t harm people?”
To me, that’s not a coincidence. That’s alignment.
I’m an Aries Sun in the 9th House
I’m here to:
- Pioneer belief systems
- Question norms
- Lead with conviction
- Help others see new possibilities
But I don’t do this recklessly, I do it with purpose.
Motherhood has sharpened my relationship to time, energy, responsibility, and impact. Ethical branding and foundations lives at that same intersection.
When I became a parent, certain things became immediately clear:
- Capacity is real
- Systems matter
- Poor structure creates stress fast
- Decisions have ripple effects
- Sustainability isn’t theoretical — it’s daily
That perspective changes how I see work.
I’m no longer interested in:
- Overbuilt processes
- Urgency for urgency’s sake
- Growth without infrastructure
- Vague expectations
- Work that only functions when someone overextends
Motherhood trains that lens every day.

MY PHILOSOPHY

“Ethical branding aligns values, operations, and aesthetics so your business works in the best interest of you & your community.”

MY VALUES

WHAT I VALUE

—

WHAT I VALUE —

INTEGRITY

I believe what a business does should match what it says. Ethical branding prioritizes honest decision-making over appearances, trends, or performance. When values show up in daily operations, not just messaging, trust is built naturally and maintained over time
SUPPORTIVE SYSTEMS

I’m here to help you design a business that gives you more life, not less. That means creating systems, boundaries, and offers that support your schedule, your energy, and your priorities so you can take Fridays off, go for long lunches, or book that trip without stressing.
COMMUNITY CENTERED

Businesses have a responsibility to the people they serve and the communities they operate within. Ethical branding considers impact beyond the brand itself including accessibility, care, and long-term contribution. Community should be centered in decision-making.
CLARITY

Clear communication is an ethical choice. Transparency around values, pricing, scope, and expectations reduces confusion and imbalance. When I build foundations for businesses I help them remove guesswork so people can engage with confidence and mutual respect.

it’s a LABOR OF LOVE…

WHY I DO THIS WORK?

I REMEMBER THE MOMENT I DECIDED I NEVER WANTED TO FEEL LIKE THE WORK I WAS DOING WASN’T HAVING A POSITIVE IMPACT.

I do this work because I believe meaningful, impactful work should be sustainable for the people doing it. After years in traditional corporate environments, I saw how misaligned systems and constant urgency can lead to burnout, even when the work itself is valuable. Ethical branding allows me to contribute in a way that creates real impact while maintaining clarity, flexibility, and care. It’s a way to build work that supports both purpose and freedom, without sacrificing one for the other.